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Empirical Research on Influencing Factors of Behavioral Intention with Mobile Library Among Undergraduate Students in Suzhou, China |
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| รหัสดีโอไอ | |
| Creator | Qibo Li |
| Title | Empirical Research on Influencing Factors of Behavioral Intention with Mobile Library Among Undergraduate Students in Suzhou, China |
| Publisher | Assumption University Press |
| Publication Year | 2567 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 17 |
| Journal No. | 1 |
| Page no. | 85-95 |
| Keyword | System Quality, Information Quality, Attitude, Behavioral Intention, Mobile Library |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7473 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: This research paper aims to investigate the significant factors that influence the use of mobile libraries at selected universities among undergraduate students. The framework considers the causal relationships between system quality, information quality, service quality, perceived ease of use, perceived usefulness, attitude, and behavior intention. Research design, data, and methodology: The study used a quantitative research method (n=500) to survey undergraduate students who experienced the mobile library. The sampling methods included judgmental, quota, sampling judgment, and snowball sampling. The data analysis included structural equation modeling (SEM) and confirmatory factor analysis (CFA) for model fit, reliability, and construct validity. Results: The results show that attitude and perceived usefulness are significant factors that affect students' behavioral intention to use mobile libraries. Perceived ease of use has a significant influence on perceived usefulness and attitude. System quality, information quality, service quality, and perceived ease of use significantly affect behavioral intention. Conclusions: As the main body of the university mobile library, the perception and recognition of university teachers and students are crucial to the mobile library service's existence and sustainable development. The study holds that universities should strengthen publicity, popularize education and improve information skills to improve and perfect the application of mobile library. |
