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Determinants Affecting Art Major Undergraduates? Satisfaction and Continuance Intention to Use E-Learning in Chongqing, China |
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| รหัสดีโอไอ | |
| Creator | Ke Jin |
| Title | Determinants Affecting Art Major Undergraduates? Satisfaction and Continuance Intention to Use E-Learning in Chongqing, China |
| Publisher | Assumption University Press |
| Publication Year | 2566 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 16 |
| Journal No. | 2 |
| Page no. | 113-122 |
| Keyword | E-Learning, Perceived Usefulness, Perceived Ease of Use, Satisfaction, Continuance Intention |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7306/3921 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: The pandemic has diminished in-person learning and tends to prolong the use of e-learning. This study aims to analyze the significant determinants that affect undergraduate students in art majors of their continuance intention in e-learning at Chongqing University of Arts and Sciences of China. The research framework interconnected the key variables, which included information quality, system quality, service quality, perceived usefulness, perceived ease of use, satisfaction, and continuance intention. Research design, data, and methodology: This quantitative research approach with 476 respondents distributed the in-person and online questionnaire to undergraduate students. To gather the quantitative data for this study, non-probability sampling approaches were employed. For quantitative analysis, the Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were conducted, which encompassed goodness of model fits, the associated validity and reliability evaluation. Results: The results show that perceived usefulness has the greatest effect on satisfaction. Information quality, system quality, service quality, perceived usefulness significantly affect satisfaction. Furthermore, satisfaction significantly affects continuance intention. All the assumptions have been substantiated to accomplish the investigation objective. Conclusions: Educational faculty directors at public institutions should examine the fundamental contributions to the current e-learning implementation approach to promote art major undergraduates? learning satisfaction and continuance intention. |
