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Determinants of Attitude;Satisfaction and Behavioral Intention of Online Learning Usage Among Students During COVID-19 |
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| รหัสดีโอไอ | |
| Creator | Kexun Zhong |
| Title | 1. Determinants of Attitude 2. Satisfaction and Behavioral Intention of Online Learning Usage Among Students During COVID-19 |
| Contributor | Deping Feng, Ming Yang, Thanatchaporn Jaruwanakul |
| Publisher | Assumption University Press |
| Publication Year | 2565 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 15 |
| Journal No. | 2 |
| Page no. | 49-57 |
| Keyword | Online Learning, Satisfaction, Trust, Attitude, Behavioral Intention. |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/6294 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: The objective of this research is to examine determinants of behavioral intention to use online learning among students in a higher vocational collage in China; including perceived ease of use; perceived usefulness; attitude; trust and satisfaction. Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) were the fundamental theories of this study. Research design; data and methodology: A quantitative approach was used to distribute questionnaire to 500 third-grade students in Tianfu Vocational College of Chengdu. Purposive sampling; stratified random sampling; and convenience sampling were employed. After the data collection; confirmatory factor analysis (CFA) and structural equation model (SEM) were accounted to analyze the data in measurement and structural models; measuring factor loading; reliability; validity and model fit. Results: Perceived ease of use had the strongest influence on perceived usefulness; followed by perceived ease of use on attitude; attitude on behavioral intention; and perceived usefulness on behavioral intention. In opposite; the non-supported relationships were perceived usefulness and attitude; trust and satisfaction; and satisfaction and behavioral intention. Conclusions: The findings implied that academic researchers and education's stakeholders should emphasize ease-of-use and benefits of using an online learning system that can help students' learning experience to be more conveniently and effectively. |
