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Factors Influencing Students Behavioral Intention to Use Tencent Conference in a Private University, China |
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| รหัสดีโอไอ | |
| Creator | Changliang Wang |
| Title | Factors Influencing Students Behavioral Intention to Use Tencent Conference in a Private University, China |
| Publisher | Assumption University Press |
| Publication Year | 2569 |
| Journal Title | Journal of Interdisciplinary Research |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 183-189 |
| Keyword | Behavioral Intention, Technology Acceptance Model, Tencent Conference, E-learning |
| URL Website | https://assumptionjournal.au.edu/index.php/eJIR/article/view/9941 |
| Website title | JIR |
| ISSN | 2408-1906 |
| Abstract | Purpose: Based on the Technology Acceptance Model (TAM) and the DeLone and McLean Information Systems Success Model, this study investigates the factors influencing undergraduate students' behavioral intention to use Tencent Conference as an e-learning platform in a private university in Guangdong Province, China. Research design: This study collected 116 valid responses through quota sampling from undergraduate students at Zhanjiang University of Science and Technology, China. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were employed to validate the measurement scales and test the hypothesis framework. The research instrument consisted of 28 items, measured using a five-point Likert scale. Results: Six out of nine hypotheses were supported by the data. Perceived self-efficacy demonstrated significant positive effects on both perceived usefulness and perceived ease of use. System quality showed a significant positive effect on perceived usefulness. Perceived usefulness and perceived ease of use significantly influenced attitude towards using, which in turn strongly affected behavioral intention. Conclusions: The findings confirm the critical mediating role of attitude in technology acceptance and highlight the importance of system quality and perceived self-efficacy in shaping students' behavioral intentions. |
