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Determinants of AI-Powered Online Reading Adoption: An Integrated TAM-UTAUT Approach among University Students in Hubei, China |
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| รหัสดีโอไอ | |
| Creator | Jing Yu |
| Title | Determinants of AI-Powered Online Reading Adoption: An Integrated TAM-UTAUT Approach among University Students in Hubei, China |
| Publisher | Assumption University Press |
| Publication Year | 2569 |
| Journal Title | Journal of Interdisciplinary Research |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 150-159 |
| Keyword | Artificial Intelligence, Online Reading, Behavioral Intention, Use Behavior, Undergraduate Student |
| URL Website | https://assumptionjournal.au.edu/index.php/eJIR/article/view/9847 |
| Website title | JIR |
| ISSN | 2408-1906 |
