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The Factor Affecting theDecision of ChoosingEco-Friendly Products towardsThai Customers inBangkok Metropolitan Area |
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| รหัสดีโอไอ | |
| Creator | Maneenart Srisakulpanich |
| Title | The Factor Affecting theDecision of ChoosingEco-Friendly Products towardsThai Customers inBangkok Metropolitan Area |
| Publisher | Stamford International University, Thailand |
| Publication Year | 2561 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 5 |
| Journal No. | 2 |
| Page no. | p 77-94 |
| Keyword | Eco-friendly product, Global warming, Green Awareness, Environmental Attitudes |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | The purpose of this study isto investigate and examine the relationship of factors demographic, green awareness and environmentalattitudes towards decision ofchoosing eco-friendly products in Thailand. The reference group is demographically influential on people who live in Bangkok.The total number of the initial collected questionnaire surveyswere from exactly 412 people. According to the survey,there were12 individuals(3%) whohad never used eco-friendly productsbefore. After removing those who have not used eco-friendly products, the numberof respondents results in a total of 400 people, there were192 males (48%) and 208 females(52%). Majority of the respondents(196 or 49%)are aged between 25 -34 years old. As foreducation level, the majority(281 or 70.3%)areofbachelor'sdegree or equivalent.The study result found that in demographic, income, green awareness in referringtoglobal warming awareness and eco-friendly product awareness, and environmental attitudes significantly affectsthe decision of choosing eco-friendly products.In summary,the income group affects the decision of choosing eco-friendly product which shows that those with high income tends to buy eco-friendly product more than those with lower income level. Moreover, people with positive environmental attitudes and have high awareness about the environmental issues and eco-friendly product are more likely to make the decision of choosing eco-friendly product. |
