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Consumer Behaviors and Factors Affecting Online Buying Behaviors of University Students in Digital Disruption Era |
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| รหัสดีโอไอ | |
| Creator | Bampen Maitreesophon |
| Title | Consumer Behaviors and Factors Affecting Online Buying Behaviors of University Students in Digital Disruption Era |
| Publisher | Stamford International University |
| Publication Year | 2561 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 5 |
| Journal No. | 1 |
| Page no. | P 215 - 222 |
| Keyword | consumer behaviors, factors affecting online buying behaviors, digital disruption era |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | This quantitative research aimed to study and compare buying behaviors and factors affecting online buying behaviors of university students in digital disruption era. Population of the study were 400 university students studying at a bachelor degree level. Data were collected through questionnaires and were analyzed by using descriptive statistics, frequency, percentage, mean, standard deviation and one-way analysis of variance (ANOVA). The statistical Package for the Social Science (SPSS) was applied to analyze the collected data. |
