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Integration of Organic Foods into Thailand's Hotel Industry as Opportunities |
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| รหัสดีโอไอ | |
| Creator | Nalinnee Pumhiran |
| Title | Integration of Organic Foods into Thailand's Hotel Industry as Opportunities |
| Publisher | AJMI |
| Publication Year | 2559 |
| Journal Title | ASEAN Journal of Management and Innovation |
| Journal Vol. | 3 |
| Journal No. | 1 |
| Page no. | 111-120 |
| Keyword | organic foods, organic foods production, organic foods usage, hotel industry |
| ISSN | 2351-0307 |
| Abstract | With greater demand for organic foods worldwide, organic foods have become "opportunities" for many businesses, from local producers, restaurant operators, exporters to hotels. This paper discusses the potential opportunities underlying integration of organic foods into hotel businesses given the wide-ranging benefits of organic foods for producers, consumers and the environment. Organic foods usages in hotel industry abroad and in Thailand are exemplified to identify numerous ways organic foods can be applied to add-values to hotel businesses. Organic foods correspond to hotel guests' higher expectations and demand for healthier diet and lifestyle, improve life quality of marginal organic farmers, promote sustainability, and for hotels, they enhance the "green", "responsible" and "sustainable" brand image as well. This paper recommends application of "Five C's of Sustainability Branding" concept to maximize effectiveness of organic foods usage in hotel businesses; and incorporation of organic foods education into hospitality-related studies to foster positive awareness and accurate understanding of organic foods' values among consumers and producers within hotels' value chain and beyond. The latter is particularly essential to overcome challenges impeding organic growth in Thailand. |
