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Empirical evidence on mobile banking service quality and its effect on customer satisfaction in Thailand |
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| รหัสดีโอไอ | |
| Creator | Chavis Ketkaew and Nareeporn Kongthon and Nipawan Thirawat |
| Title | Empirical evidence on mobile banking service quality and its effect on customer satisfaction in Thailand |
| Publisher | AJMI |
| Publication Year | 2559 |
| Journal Title | ASEAN Journal of Management and Innovation |
| Journal Vol. | 3 |
| Journal No. | 1 |
| Page no. | 36-45 |
| Keyword | Customer Satisfaction, Mobile Banking, Internet, Service quality |
| ISSN | 2351-0307 |
| Abstract | Nowadays, technology has been used widely in communication and the various operations. Smartphones and the Internet play essential roles in business transactions and daily lives. Mobile banking has been used widely due to convenient access to financial transactions. This paper studied the factors relating to mobile banking service quality that impacted customer satisfaction on mobile banking services. The study employed 1,368 Thai citizens as samples. The results from ordinal logistic regression suggested that variety of services, transfer beep, safety, and call center services significantly impacted the level of customer satisfaction with mobile banking services provided by Thai banks |
