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Motivation and Decision on Medical Tourism Service in Thailand |
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| รหัสดีโอไอ | |
| Creator | Nutworadee Kanittinsuttitong |
| Title | Motivation and Decision on Medical Tourism Service in Thailand |
| Publisher | Stamford International University |
| Publication Year | 2558 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 2 |
| Journal No. | 2 |
| Page no. | 24-36 |
| Keyword | Thailand, Medical tourism, Health tourism, Diamond model, Influencing factors, Tourist motivation |
| ISSN | 2351-0307 |
| Abstract | The objectives of this research aim to discover the motivations and factors that influence customers in making decision for medical tourism service in Thailand. This research also aims to study the nature of medical tourism service in different areas of Thailand. Under this study, samples are collected from tourists who travel and use health service in Thailand. Three main theories applied in this study include (1) the competitive advantage of the nation theory (2) the hierarchy of need theory and (3) push-pull factors of tourism theory. Both qualitative and quantitative methods are adopted in this study via in-depth interviews and survey questionnaires. The results showed that medical tourist can be classified into two groups, which are medical focused tourists and tourism focused tourists. Medical focused tourists are those who come to the country with the major purpose of having medical treatment to cure their illness, had cosmetic surgery, and learn how to prevent themselves from illness. Meanwhile, they also take their time on the travel. Therefore, they focus mainly on factors associated with medical treatment and service such as cost, quality and reputation of hospital and physician. Tourism focused tourists are those who come for tourism and having their health check, dental care and wellness treatment. This group of tourist emphasizes mainly on those factors associated with tourism services such as an attractive destination, the convenience of hotel, transportation, entertainment and leisure place. |
