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Business Ethics: Consumers and the Supermarket Retail Industry in Chile |
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| รหัสดีโอไอ | |
| Creator | Raul Alee |
| Title | Business Ethics: Consumers and the Supermarket Retail Industry in Chile |
| Publisher | Stamford International University |
| Publication Year | 2557 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 1 |
| Journal No. | 2 |
| Page no. | 1-14 |
| Keyword | Consumer behavior, Ethics, Retail, Social responsibility, Chile |
| ISSN | 2351-0110 |
| Abstract | This research focuses on the role of consumers in corporate ethical behavior by investigating their predisposition to pay a premium price or to increase the amount purchased from companies that act ethically. This study uses a quantitative methodology based on a questionnaire on the supermarket retail industry, which was administered to consumers in Santiago, Chile. The results do not refute the hypothesis that Chilean consumers have low awareness of unethical business behavior and that they are not willing to pay a premium price or increase the volume purchased to reward ethical behavior. |
