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INTEGRATING SUSTAINABILITY INTO SPORTS TOURISM: A GSTC-BASED FRAMEWORK FOR THAILAND'S INTERNATIONAL EVENTS |
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| รหัสดีโอไอ | |
| Creator | Nuttavut PHONSRI |
| Title | INTEGRATING SUSTAINABILITY INTO SPORTS TOURISM: A GSTC-BASED FRAMEWORK FOR THAILAND'S INTERNATIONAL EVENTS |
| Contributor | Penprapa TEERANUWAT, Supasak NGAOPRASERTWONG, Boonyada PAHASING |
| Publisher | Asian Interdisciplinary and Sustainability Review |
| Publication Year | 2568 |
| Journal Title | Asian Interdisciplinary and Sustainability Review |
| Journal Vol. | 14 |
| Journal No. | 2 |
| Page no. | Article 24 |
| Keyword | Sustainable Sports Tourism, GSTC Framework, Event Sustainability, Stakeholder Engagement, Tourism Policy Integration |
| URL Website | https://so05.tci-thaijo.org/index.php/PSAKUIJIR |
| Website title | https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/282441 |
| ISSN | 3027-6535 |
| Abstract | This study examines the integration of the Global Sustainable Tourism Council (GSTC) framework into international sports event management in Thailand. Employing a mixed-methods design, quantitative survey data (n=400) from three host provinces were analyzed via PLS-SEM, revealing that socio-economic benefits strongly predict environmental impact (β = 0.887, p < 0.001) and that environmental performance enhances event management quality (β = 0.444, p = 0.003). Complementary qualitative interviews underscored four priority areas aligned with GSTC criteria: participatory governance, inclusive local business engagement, cultural heritage protection, and enforceable environmental controls. The findings advocate for a harmonized national policy model that bridges Thailand’s Bio-Circular-Green (BCG) economic strategy with GSTC standards to advance sustainable sports tourism. Practical recommendations include introducing tax incentives for green practices, adopting carbon monitoring systems, and strengthening cross-sector coordination. This research provides a validated framework and actionable strategies for embedding sustainability into large-scale events, offering policymakers, event organizers, and destination managers valuable insights to enhance long-term tourism resilience and regional competitiveness. |
