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COSTS AND RETURNS OF CHUANTANEE WOVEN FABRIC PRODUCTS FROM THE BAN TRANG WOMEN WEAVING GROUP IN BAN TRANG, PATTANI, THAILAND |
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| รหัสดีโอไอ | |
| Creator | Nattharawee PHONGKRAPHAN |
| Title | COSTS AND RETURNS OF CHUANTANEE WOVEN FABRIC PRODUCTS FROM THE BAN TRANG WOMEN WEAVING GROUP IN BAN TRANG, PATTANI, THAILAND |
| Contributor | Panuwat SRIMACA, Manus SUTTIKAN, Jarucha SINTAVEE, Siriwan JIANCHATCHAWANWONG, Umaporn CHURNGCHOW |
| Publisher | Asian Interdisciplinary and Sustainability Review |
| Publication Year | 2567 |
| Journal Title | Asian Interdisciplinary and Sustainability Review |
| Journal Vol. | 13 |
| Journal No. | 2 |
| Page no. | 99–104 |
| Keyword | Production Cost, Return, Chuantanee Woven Fabric, Women Weaving Group |
| URL Website | https://so05.tci-thaijo.org/index.php/PSAKUIJIR/index |
| Website title | https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/272013 |
| ISSN | 3027-6535 |
| Abstract | The analysis of costs and returns of Chuantanee Woven Fabric Products from the Bantrang Women Weaving Group in Ban Trang Subdistrict, Mayo District, Pattani Province, Thailand aimed to analyze the costs and returns of Chuantanee woven fabric, also known as “Leema” fabric, produced by this Women Weaving group and to provide a guideline for costs and returns analysis of this product. The population consists of members of the Chuantanee Women Weaving Group, with a sample size of 15 selected through purposive sampling. Data was collected using interviews. The research findings revealed that the production costs of the Chuantanee woven fabric are higher than the revenue. Decisions regarding the sale of the Chuantanee woven fabric should consider various factors such as market demand, sales channels, and pricing strategies. Adjusting the pricing to better align with production costs and controlling additional costs are recommended to increase profitability. |
