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The Effects of Teaching Quality on Student Satisfaction And Behavioural Intentions from Viewpoint of University Students. |
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| รหัสดีโอไอ | |
| Creator | Saripah Basar |
| Title | The Effects of Teaching Quality on Student Satisfaction And Behavioural Intentions from Viewpoint of University Students. |
| Publisher | Asian Forum on Business Education (AFBE) |
| Publication Year | 2555 |
| Journal Title | AFBE Journal |
| Journal Vol. | 5 |
| Journal No. | 3 |
| Page no. | 347 |
| Keyword | Higher education institution,Service quality,student satisfaction,Behavioural intention |
| ISSN | 2071-7873 |
| Abstract | This study focuses on the effects of teaching quality on student satisfaction and behavioural intentions, with an emphasis on students' experiences from university. Data were collected from168 students of the university. Using partial least square structural equation modelling (PLS-SEM) tool, the hypothesized effects among the constructs were tested empirically. The results indicate that the path coefficients from tangible, empathy and outcome constructs are the key factors that influence student perception of service quality. Also, the path coefficient from service quality of student experience to student satisfaction was significant. In addition, students who are satisfied are more positive in their behavioural intentions toward university compared to the unsatisfactory students. The limitation of the study is due to the nature of the sample which only involved university students; the findings are limited to be generalized to other institutions. It is recommended that the similar study to be carried out at other higher educational institutions and the findings can be used by the private institutions to convince prospective students. |
