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Multi-Level Study on the Motivation Factors of Social Responsibility: Case Study of Individuals and Private Organizations During the COVID-19 Pandemic |
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| รหัสดีโอไอ | |
| Creator | Chakorn Kraivichien |
| Title | Multi-Level Study on the Motivation Factors of Social Responsibility: Case Study of Individuals and Private Organizations During the COVID-19 Pandemic |
| Contributor | Kalayanee Senasu |
| Publisher | Graduate School of Business and Advanced Technology Management Assumption University Thailand |
| Publication Year | 2567 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 12 |
| Journal No. | 1 |
| Page no. | 251-263 |
| Keyword | Social responsibility, COVID-19 pandemic, Motivational factors, Volunteer |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2058 |
| Abstract | Social responsibility, referring to supporting others in society, became a crucial topic during the COVID-19 pandemic, significantly impacting people's mental and physical lives. Socially responsible activities can be conducted on two main levels-individual and organizational. An individual who participates in socially responsible activities acts as a volunteer while an organization performs social responsibility through related activities, contributing to society without any return. Limited research exists on the motivation of volunteers, especially involving multi-level studies. Therefore, this study intends to fill the gap by employing a qualitative approach to gain an in-depth understanding of the volunteers' motivations by conducting interviews with 27 participants at the individual level and representatives from 14 companies at the organizational level. The results reveal six motivating factors at the individual level and four at the organizational level, under some common themes. Both individuals and organizations can support each other to design appropriate socially responsible activities and create an iterative positive cycle, positively contributing to society. |
