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Investigation through the Lens of Guardians of Factors Impacting Student Satisfaction and Behavioral Intention to be Educated by Cartoon Animation in China |
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| รหัสดีโอไอ | |
| Creator | Yu Zhong |
| Title | Investigation through the Lens of Guardians of Factors Impacting Student Satisfaction and Behavioral Intention to be Educated by Cartoon Animation in China |
| Publisher | Graduate School of Business and Advanced Technology Management |
| Publication Year | 2566 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 245-258 |
| Keyword | information quality, service quality, perceived usefulness, satisfaction, behavioral intentions |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2058 |
| Abstract | This research aims to investigate the factors impacting student satisfaction and behavioral intention to be educated by cartoon animation in Sichuan- China. The quantitative survey was completed by students guardians- constructed with information quality service quality perceived usefulness negative economic impacts- negative sociocultural impacts satisfaction and behavioral intentions. The target population involves 500 guardians whose children are between grades 1 to 4 and have been educated with cartoon animation in a primary school. The sampling techniques involve judgmental and convenience sampling. Before the data collection Item Objective Congruence (IOC) Index and the pilot test (n=50) with Cronbachs Alpha were used. Data were analyzed through confirmatory factor analysis (CFA) and structural equation modeling (SEM). The hypotheses testing was measured with a p-value<0.05. The results were that five out of six hypotheses were supported. Information quality significantly influences perceived usefulness. Perceived usefulness- negative economic impact and negative sociocultural impacts significantly influence satisfaction. Satisfaction significantly influences behavioral intentions. On the other hand- service quality has no significant influence on perceived usefulness. The findings provide a better understanding for animation developers educators and students guardians to improve this animated cartoon content and monitor their childrens behavioral intentions for their learning purpose. |
