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Strategy for Creating Empathetic Organization Culture through Servant Leadership : A Case of Prudential Myanmar |
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| รหัสดีโอไอ | |
| Creator | Cho Yee Swe Myint |
| Title | Strategy for Creating Empathetic Organization Culture through Servant Leadership : A Case of Prudential Myanmar |
| Contributor | Maria Socorro C L Fernando |
| Publisher | Graduate School of Business and Advanced Technology Management - Assumption University Thailand |
| Publication Year | 2566 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 10 |
| Journal No. | 2 |
| Page no. | 453-470 |
| Keyword | SOAR, appreciative inquiry, servant leadership, perceived organization support, perceived supervisory support, rewards |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2058 |
| Abstract | The global pandemic and political situation in Myanmar put leaders in the organizations to keep well-being of the employees as their priority. Prudential Myanmar encourages their leaders to be more empathetic with the employees being as servant leaders and provides necessary support to the employees throughout these years in challenging situations. Creating an empathetic organization culture is critical for the organization to become an employer of choice so organizations need to know what kind of strategy to be used to build the culture. The research was conducted to develop the strategy to create empathetic organization culture through servant leadership by using SOAR analysis and Appreciative Inquire framework to discover the strengths of the leaders and organizations and to explore the shared aspirations of employees. In this study; qualitative methods were applied; and data were gathered via structured interviews. Twenty informants from different level positions who are more than one year with Prudential Myanmar were selected to participate in the research. Data from interviews were analyzed by using content analysis with three coders consisting of the researcher; another coder from outside of the organization and one from the informants. The components of strengths include perceived organization support; perceived supervisory support; and rewards. The aspirations include future of organization; employees��� contributions; success of organization and difference between now and future. Finally; the strategy for creating an empathetic organization culture through servant leadership is formulated based on the strengths and aspirations of employees. There are common elements that informants ������from Prudential Myanmar would like organization to implement under organization support; supervisory support; and rewards while servant leadership serves as a foundation of the strategy to create an empathetic organization culture at Prudential Mya |
