|
Cross-Cultural Competence - A Crucial Factor That Affects Chinese Corporations’ Business Performance in The Eastern Special Development Zone of Thailand |
|---|---|
| รหัสดีโอไอ | |
| Creator | Chidchai Muensriphum |
| Title | Cross-Cultural Competence - A Crucial Factor That Affects Chinese Corporations’ Business Performance in The Eastern Special Development Zone of Thailand |
| Contributor | Pattrawadee Makmee, Peera Wongupparaj |
| Publisher | Assumption University |
| Publication Year | 2564 |
| Journal Title | ABAC JOURNAL |
| Journal Vol. | 41 |
| Journal No. | 4 |
| Page no. | 175-197 |
| Keyword | Cross-cultural competence, Business strategy emphasis, Environmental Dimensions, Business performance, Eastern Special Economic Zone |
| URL Website | www.abacjournal.au.edu |
| Website title | ABAC Journal |
| ISSN | 0858-0855 |
| Abstract | The Eastern Special Development Zone (ESDZ) is a special economic zone in the Eastern part of Thailand, comprised of three central provinces, namely Chachoengsao, Chonburi, and Rayong, amounting to a total area of 13,285 km2. This research aimed to examine the causal relationships of cross-cultural competence, business strategy emphasis, and ESDZ environmental dimensions, and the impacts of these factors on the business performance of Chinese corporations in the ESDZ of Thailand. Accordingly, a questionnaire survey was used for data collection, with results analyzed using IBM SPSS 24 (SPSS, 2019) and IBM SPSS AMOS 23 (Arbuckle, 2014). Results identified strong significant relationships between cross-cultural competence, business strategy emphasis, and the ESDZ environmental dimensions, as well as significant positive relationships between these indicators and business performance. Cross-cultural competence among the top management of the Chinese corporations, exerted the highest impact on business performance with a total effect of 0.865. |
