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TikTok as a Catalyst for E-Business: A UTAUT2-Based Analysis of Consumer Adoption and Usage |
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| รหัสดีโอไอ | |
| Title | TikTok as a Catalyst for E-Business: A UTAUT2-Based Analysis of Consumer Adoption and Usage |
| Creator | Ellenita Roxas Red |
| Contributor | Merle Uchi Ruiz |
| Publisher | Rangsit University |
| Publication Year | 2569 |
| Keyword | social media content, responsible tourism, Theory of Planned Behavior, Theory of Reasoned Action, digital marketing |
| ISBN | 978-616-421-247-3 |
| Language | Eng |
| URL Website | https://rsucon.rsu.ac.th/proceedings |
