Khwanchol Kampan Ninlaor และ Sasithon Pantee. (2024) Factors Influencing Customer Preferences and Behavior: A Comparative Study Between TikTok Shop and Shopee Live Among High School Students in Bangkok. INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS AND INTERDISCIPLINARY STUDIES (ICEBIS):ม.ป.ท.Khwanchol Kampan Ninlaor และ Sasithon Pantee. 2024. Factors Influencing Customer Preferences and Behavior: A Comparative Study Between TikTok Shop and Shopee Live Among High School Students in Bangkok. ม.ป.ท.:INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS AND INTERDISCIPLINARY STUDIES (ICEBIS);Khwanchol Kampan Ninlaor และ Sasithon Pantee. Factors Influencing Customer Preferences and Behavior: A Comparative Study Between TikTok Shop and Shopee Live Among High School Students in Bangkok. ม.ป.ท.:INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS AND INTERDISCIPLINARY STUDIES (ICEBIS), 2024. Print.