Yurapong Ovatsatit. (2007) An exploratory study of core cultural values, ethnicity, consumption attitudes, and consumption intentions in Bangkok, Thailand. Faculty of Commerce and Accountancy, Thammasat University,:ม.ป.ท.Yurapong Ovatsatit. 2007. An exploratory study of core cultural values, ethnicity, consumption attitudes, and consumption intentions in Bangkok, Thailand. ม.ป.ท.:Faculty of Commerce and Accountancy, Thammasat University,;Yurapong Ovatsatit. An exploratory study of core cultural values, ethnicity, consumption attitudes, and consumption intentions in Bangkok, Thailand. ม.ป.ท.:Faculty of Commerce and Accountancy, Thammasat University, 2007. Print.