Cai และผู้แต่งคนอื่นๆ. (2016) The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users. National Institute of Development Administration:ม.ป.ท.Cai และผู้แต่งคนอื่นๆ. 2016. The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users. ม.ป.ท.:National Institute of Development Administration;Cai และผู้แต่งคนอื่นๆ. The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users. ม.ป.ท.:National Institute of Development Administration, 2016. Print.