Chokeanand Bussracumpakorn. (2011) Key factors for the success of innovative products in Thailand-a holistic study /. King Mongkut's University of Technology Thonburi,:ม.ป.ท.Chokeanand Bussracumpakorn. 2011. Key factors for the success of innovative products in Thailand-a holistic study /. ม.ป.ท.:King Mongkut's University of Technology Thonburi,;Chokeanand Bussracumpakorn. Key factors for the success of innovative products in Thailand-a holistic study /. ม.ป.ท.:King Mongkut's University of Technology Thonburi, 2011. Print.