Rujipun Assarut และ Somkiat Eiamkanchanalai. (2015) RELATIONSHIPS BETWEEN CONSUMPTION VALUES, PERSONAL CHARACTERISTICS AND BEHAVIORAL INTENTIONS IN MOBILE SHOPPING ADOPTION AMONG DIFFERENT PRODUCT AND SERVICE TYPES. Chulalongkorn University:ม.ป.ท.Rujipun Assarut และ Somkiat Eiamkanchanalai. 2015. RELATIONSHIPS BETWEEN CONSUMPTION VALUES, PERSONAL CHARACTERISTICS AND BEHAVIORAL INTENTIONS IN MOBILE SHOPPING ADOPTION AMONG DIFFERENT PRODUCT AND SERVICE TYPES. ม.ป.ท.:Chulalongkorn University;Rujipun Assarut และ Somkiat Eiamkanchanalai. RELATIONSHIPS BETWEEN CONSUMPTION VALUES, PERSONAL CHARACTERISTICS AND BEHAVIORAL INTENTIONS IN MOBILE SHOPPING ADOPTION AMONG DIFFERENT PRODUCT AND SERVICE TYPES. ม.ป.ท.:Chulalongkorn University, 2015. Print.