Pattraradanai Inpongnuwat และ Vittratorn Chirapravati. (1999) Creative strategy of cola soft drinks (CoCa-CoLa & Pepsi) employed in television commercials airing in Thailand between 1982-1997. Chulalongkorn University:ม.ป.ท.Pattraradanai Inpongnuwat และ Vittratorn Chirapravati. 1999. Creative strategy of cola soft drinks (CoCa-CoLa & Pepsi) employed in television commercials airing in Thailand between 1982-1997. ม.ป.ท.:Chulalongkorn University;Pattraradanai Inpongnuwat และ Vittratorn Chirapravati. Creative strategy of cola soft drinks (CoCa-CoLa & Pepsi) employed in television commercials airing in Thailand between 1982-1997. ม.ป.ท.:Chulalongkorn University, 1999. Print.