Nimit Soonsan และ Pattarin Makka. (2017) Marketing Mix Approaches in Behavioural Intention to Souvenir-purchase: A Comparative Study between Thai and Chinese Tourists. <i>Silpakorn University Journal of Social Sciences, Humanities, and Arts</i>, <i>17</i>(2), 175-202.Nimit Soonsan และ Pattarin Makka. "Marketing Mix Approaches in Behavioural Intention to Souvenir-purchase: A Comparative Study between Thai and Chinese Tourists". Silpakorn University Journal of Social Sciences, Humanities, and Arts 17 (2017):175-202.Nimit Soonsan และ Pattarin Makka. Marketing Mix Approaches in Behavioural Intention to Souvenir-purchase: A Comparative Study between Thai and Chinese Tourists. Silpakorn University Research and Development Institute:ม.ป.ท. 2017.