Chainarong Rungruengarporn และ Nitipan Ratanasawadwat. (2020) ARTICLE REVIEW : THE EFFECT OF SENSORY BRAND EXPERIENCE AND INVOLVEMENT ON BRAND EQUITY DIRECTLY AND INDIRECTLY THROUGH CONSUMER BRAND ENGAGEMENT. <i>SOCIAL SCIENCE ASIA : Official Journal of National Research Council of Thailand (NRCT) in conjunction with ABAC Journal</i>, <i>6</i>(3), 70-72.Chainarong Rungruengarporn และ Nitipan Ratanasawadwat. "ARTICLE REVIEW : THE EFFECT OF SENSORY BRAND EXPERIENCE AND INVOLVEMENT ON BRAND EQUITY DIRECTLY AND INDIRECTLY THROUGH CONSUMER BRAND ENGAGEMENT". SOCIAL SCIENCE ASIA : Official Journal of National Research Council of Thailand (NRCT) in conjunction with ABAC Journal 6 (2020):70-72.Chainarong Rungruengarporn และ Nitipan Ratanasawadwat. ARTICLE REVIEW : THE EFFECT OF SENSORY BRAND EXPERIENCE AND INVOLVEMENT ON BRAND EQUITY DIRECTLY AND INDIRECTLY THROUGH CONSUMER BRAND ENGAGEMENT. National Research Council of Thailand:ม.ป.ท. 2020.