Bing Zhu และ Suwanna Kowathanakul. (2018) BOOK REVIEW Marketing 4.0: Moving from Traditional to Digital Authors: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. <i>SOCIAL SCIENCE ASIA : Official Journal of National Research Council of Thailand in conjunction with ABAC Journal</i>, <i>4</i>(1), 86.Bing Zhu และ Suwanna Kowathanakul. "BOOK REVIEW Marketing 4.0: Moving from Traditional to Digital Authors: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan". SOCIAL SCIENCE ASIA : Official Journal of National Research Council of Thailand in conjunction with ABAC Journal 4 (2018):86.Bing Zhu และ Suwanna Kowathanakul. BOOK REVIEW Marketing 4.0: Moving from Traditional to Digital Authors: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. National Research Council of Thailand:ม.ป.ท. 2018.