Rungtiwa Dechaprakrom และ Chaiwat Baimai. (2025) A Comparison of Decision-making (Effectuation and Causation) Strategies during the Innovation Diffusion: A Simulation-Based Approach. <i>Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University</i>, <i>19</i>(1), 56 - 75.Rungtiwa Dechaprakrom และ Chaiwat Baimai. "A Comparison of Decision-making (Effectuation and Causation) Strategies during the Innovation Diffusion: A Simulation-Based Approach". Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University 19 (2025):56 - 75.Rungtiwa Dechaprakrom และ Chaiwat Baimai. A Comparison of Decision-making (Effectuation and Causation) Strategies during the Innovation Diffusion: A Simulation-Based Approach. Pibulsongkram Rajabhat University:ม.ป.ท. 2025.