Chiraborn Jonburee และ Saringkhan Khlaikhaek. (2026) Causal Relationship of Integrated Marketing Communications and Technology Acceptance Model Influence on Purchase Intention of Digital Lottery Tickets via the Paotang Mobile Financial Transaction Application of Krung Thai Bank. <i>Ph.D. in Social Sciences Journal</i>, <i>16</i>(2), e290557.Chiraborn Jonburee และ Saringkhan Khlaikhaek. "Causal Relationship of Integrated Marketing Communications and Technology Acceptance Model Influence on Purchase Intention of Digital Lottery Tickets via the Paotang Mobile Financial Transaction Application of Krung Thai Bank". Ph.D. in Social Sciences Journal 16 (2026):e290557.Chiraborn Jonburee และ Saringkhan Khlaikhaek. Causal Relationship of Integrated Marketing Communications and Technology Acceptance Model Influence on Purchase Intention of Digital Lottery Tickets via the Paotang Mobile Financial Transaction Application of Krung Thai Bank. Doctor of Philosophy in Social Sciences Association Ramkhamhaeng University:ม.ป.ท. 2026.