Buppa Lapawattanaphun. (2013) Communication Management of Modern Retail Business Identity: A Case Study on Central Department Store and Tesco Lotus Hypermarket. <i>NIDA Development Journal</i>, <i>53</i>(3), 125-150.Buppa Lapawattanaphun. "Communication Management of Modern Retail Business Identity: A Case Study on Central Department Store and Tesco Lotus Hypermarket". NIDA Development Journal 53 (2013):125-150.Buppa Lapawattanaphun. Communication Management of Modern Retail Business Identity: A Case Study on Central Department Store and Tesco Lotus Hypermarket. National Institute of Development Administration:ม.ป.ท. 2013.