Watcharapong Tunpornchai และผู้แต่งคนอื่นๆ. (2026) A Comparative Analysis of the Impact of Digital Marketing Mix (4Es) and Branding Strategies on Buying Intentions for Honda, Yamaha, and Vespa (Motorcycles in Thailand's Online Market Under 300 cc.). <i>Kasetsart Applied Business Journal</i>, <i>20</i>(33), 92-105.Watcharapong Tunpornchai และผู้แต่งคนอื่นๆ. "A Comparative Analysis of the Impact of Digital Marketing Mix (4Es) and Branding Strategies on Buying Intentions for Honda, Yamaha, and Vespa (Motorcycles in Thailand's Online Market Under 300 cc.)". Kasetsart Applied Business Journal 20 (2026):92-105.Watcharapong Tunpornchai และผู้แต่งคนอื่นๆ. A Comparative Analysis of the Impact of Digital Marketing Mix (4Es) and Branding Strategies on Buying Intentions for Honda, Yamaha, and Vespa (Motorcycles in Thailand's Online Market Under 300 cc.). Business Administration, Kasetsart University:ม.ป.ท. 2026.