Pichaya U-Thairatana และ Thanyamas Upariputti; Chirasak Chiyachantana. (2025) The Influence of Brand Trust and Customer Experience on Customer Loyalty in Life Insurance Companies. <i>Journal of Management Science Nakhon Pathom Rajabhat University</i>, <i>12</i>(1), 91-104.Pichaya U-Thairatana และ Thanyamas Upariputti; Chirasak Chiyachantana. "The Influence of Brand Trust and Customer Experience on Customer Loyalty in Life Insurance Companies". Journal of Management Science Nakhon Pathom Rajabhat University 12 (2025):91-104.Pichaya U-Thairatana และ Thanyamas Upariputti; Chirasak Chiyachantana. The Influence of Brand Trust and Customer Experience on Customer Loyalty in Life Insurance Companies. Faculty of Management Science Nakhon Pathom Rajabhat University.:ม.ป.ท. 2025.