Surasaek Phonghanyudh และ Varintorn Kungvantip. (2024) Service Quality and Brand Image Impacting Consumer Behavior and the Decision-Making Process in Buying Gold in the Bangkok Metropolitan Region. <i>Journal of Management Science Nakhon Pathom Rajabhat University</i>, <i>11</i>(2), 122-137.Surasaek Phonghanyudh และ Varintorn Kungvantip. "Service Quality and Brand Image Impacting Consumer Behavior and the Decision-Making Process in Buying Gold in the Bangkok Metropolitan Region". Journal of Management Science Nakhon Pathom Rajabhat University 11 (2024):122-137.Surasaek Phonghanyudh และ Varintorn Kungvantip. Service Quality and Brand Image Impacting Consumer Behavior and the Decision-Making Process in Buying Gold in the Bangkok Metropolitan Region. Faculty of Management Science Nakhon Pathom Rajabhat University.:ม.ป.ท. 2024.