Sudtirak Nutchanat และ Sumalee Ramanust. (2022) Soft Power, Brand Equity, and Customer Behaviour as an Intermediate Variable that connects the Integrated Marketing Communication to Purchase Intention Series Y within around Bangkok. <i>Journal of Management Science Nakhon Pathom Rajabhat University</i>, <i>9</i>(2), 122-136.Sudtirak Nutchanat และ Sumalee Ramanust. "Soft Power, Brand Equity, and Customer Behaviour as an Intermediate Variable that connects the Integrated Marketing Communication to Purchase Intention Series Y within around Bangkok". Journal of Management Science Nakhon Pathom Rajabhat University 9 (2022):122-136.Sudtirak Nutchanat และ Sumalee Ramanust. Soft Power, Brand Equity, and Customer Behaviour as an Intermediate Variable that connects the Integrated Marketing Communication to Purchase Intention Series Y within around Bangkok. Faculty of Management Science Nakhon Pathom Rajabhat University.:ม.ป.ท. 2022.