Sruangporn Satchapappichit. (2020) Brand Personality Influencing Customers' Intention to Purchase at Thai Restaurant Chains in Bangkok, Thailand: The Mediating Role of Online Word-of-Mouth. <i>Journal of Management Science Nakhon Pathom Rajabhat University</i>, <i>7</i>(2), 171-187.Sruangporn Satchapappichit. "Brand Personality Influencing Customers' Intention to Purchase at Thai Restaurant Chains in Bangkok, Thailand: The Mediating Role of Online Word-of-Mouth.". Journal of Management Science Nakhon Pathom Rajabhat University 7 (2020):171-187.Sruangporn Satchapappichit. Brand Personality Influencing Customers' Intention to Purchase at Thai Restaurant Chains in Bangkok, Thailand: The Mediating Role of Online Word-of-Mouth. Faculty of Management Science Nakhon Pathom Rajabhat University.:ม.ป.ท. 2020.