Sanchai Kitiyanan และ Sutthipoj Sribunnak; Suphatra Kanprom; Manit Khamlek; Chiraporn Buaphuang. (2018) Marketing mix Factors on the Purchasing Decision of Goods and Servicesthrough Electronic Commerce of Undergraduate Students, Faculty ofManagement Science, Kanchanaburi Rajabhat University. <i>Journal of Management Science Nakhon Pathom Rajabhat University</i>, <i>5</i>(2), 75-90.Sanchai Kitiyanan และ Sutthipoj Sribunnak; Suphatra Kanprom; Manit Khamlek; Chiraporn Buaphuang. "Marketing mix Factors on the Purchasing Decision of Goods and Servicesthrough Electronic Commerce of Undergraduate Students, Faculty ofManagement Science, Kanchanaburi Rajabhat University". Journal of Management Science Nakhon Pathom Rajabhat University 5 (2018):75-90.Sanchai Kitiyanan และ Sutthipoj Sribunnak; Suphatra Kanprom; Manit Khamlek; Chiraporn Buaphuang. Marketing mix Factors on the Purchasing Decision of Goods and Servicesthrough Electronic Commerce of Undergraduate Students, Faculty ofManagement Science, Kanchanaburi Rajabhat University. Faculty of Management Science Nakhon Pathom Rajabhat University:ม.ป.ท. 2018.