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<xml><bibliography><APA>Nednapha Khumhom. (2563) Factors Influencing Gen Y and Gen Z Desire and Intention towards Mobile Viral Marketing Adoption. &lt;i&gt;Journal of information systems in Business  JISB&lt;/i&gt;, &lt;i&gt;6&lt;/i&gt;(2), 21.</APA><Chicago>Nednapha Khumhom. "Factors Influencing Gen Y and Gen Z Desire and Intention towards Mobile Viral Marketing Adoption". Journal of information systems in Business  JISB  6 (2563):21.</Chicago><MLA>Nednapha Khumhom. Factors Influencing Gen Y and Gen Z Desire and Intention towards Mobile Viral Marketing Adoption. MSMIS Thammasat University:ม.ป.ท. 2563.</MLA></bibliography></xml>
