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<xml><bibliography><APA>Sorranan Rongrodejanarug. (2025) The Impact of Augmented Reality on Perceived Value and Consumer Buying Intention: A Cross-Cultural Comparison from the Uses and Gratifications Perspective. &lt;i&gt;Journal of Business Administration (JBA)&lt;/i&gt;, &lt;i&gt;48&lt;/i&gt;(186 (Apr-Jun 2025)), 69.</APA><Chicago>Sorranan Rongrodejanarug. "The Impact of Augmented Reality on Perceived Value and Consumer Buying Intention: A Cross-Cultural Comparison from the Uses and Gratifications Perspective". Journal of Business Administration (JBA)  48 (2025):69.</Chicago><MLA>Sorranan Rongrodejanarug. The Impact of Augmented Reality on Perceived Value and Consumer Buying Intention: A Cross-Cultural Comparison from the Uses and Gratifications Perspective. Thammasat Business School, Thammasat University:ม.ป.ท. 2025.</MLA></bibliography></xml>
