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<xml><bibliography><APA>Sorawadee Srivetbodee และ Piyachat Motakul. (2025) The Impact of Embedded Advertising in Short-Form Videos Platform on Consumer Purchase Intention in Thailand. &lt;i&gt;Journal of Business Administration (JBA)&lt;/i&gt;, &lt;i&gt;48&lt;/i&gt;(186 (Apr-Jun 2025)), 24.</APA><Chicago>Sorawadee Srivetbodee และ Piyachat Motakul. "The Impact of Embedded Advertising in Short-Form Videos Platform on Consumer Purchase Intention in Thailand". Journal of Business Administration (JBA)  48 (2025):24.</Chicago><MLA>Sorawadee Srivetbodee และ Piyachat Motakul. The Impact of Embedded Advertising in Short-Form Videos Platform on Consumer Purchase Intention in Thailand. Thammasat Business School, Thammasat University:ม.ป.ท. 2025.</MLA></bibliography></xml>
