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<xml><bibliography><APA>Niramarn Ngammoh และ Pongnarin Pitjatturat;Chatchai Inthasang. (2025) Digital Marketing on Innovation Performance : The Mediating Role of Organizational Ambidexterity in Thailand Startup Ecosystem. &lt;i&gt;Journal of Business Administration (JBA)&lt;/i&gt;, &lt;i&gt;48&lt;/i&gt;(185 (Jan-Mar 2025)), 26.</APA><Chicago>Niramarn Ngammoh และ Pongnarin Pitjatturat;Chatchai Inthasang. "Digital Marketing on Innovation Performance : The Mediating Role of Organizational Ambidexterity in Thailand Startup Ecosystem". Journal of Business Administration (JBA)  48 (2025):26.</Chicago><MLA>Niramarn Ngammoh และ Pongnarin Pitjatturat;Chatchai Inthasang. Digital Marketing on Innovation Performance : The Mediating Role of Organizational Ambidexterity in Thailand Startup Ecosystem. Thammasat Business School, Thammasat University:ม.ป.ท. 2025.</MLA></bibliography></xml>
