Pattarachat Maneechaeye. (2021) The commodification of idol culture with a loot-boxes-style marketing strategy practice in Thai idol culture and aspects of consumer psychology toward uncertainties. <i>Humanities, Arts and Social Sciences Studies</i>, <i>21</i>(2), 179-187.Pattarachat Maneechaeye. "The commodification of idol culture with a loot-boxes-style marketing strategy practice in Thai idol culture and aspects of consumer psychology toward uncertainties". Humanities, Arts and Social Sciences Studies 21 (2021):179-187.Pattarachat Maneechaeye. The commodification of idol culture with a loot-boxes-style marketing strategy practice in Thai idol culture and aspects of consumer psychology toward uncertainties. Silpakorn University Research Innovation and Creativity Administration Office:ม.ป.ท. 2021.