Charoonpan Siriwetchadarak และ Kittipong Sakornsathein; Theerakorn Udomratanamanee; Sarun Limsawaddiwong. (2025) Comprehensive Analysis of the Co-Creation Effects in Mass Personalization Products. <i>Journal of Family Business and Management Studies</i>, <i>17</i>(2), 169-186.Charoonpan Siriwetchadarak และ Kittipong Sakornsathein; Theerakorn Udomratanamanee; Sarun Limsawaddiwong. "Comprehensive Analysis of the Co-Creation Effects in Mass Personalization Products". Journal of Family Business and Management Studies 17 (2025):169-186.Charoonpan Siriwetchadarak และ Kittipong Sakornsathein; Theerakorn Udomratanamanee; Sarun Limsawaddiwong. Comprehensive Analysis of the Co-Creation Effects in Mass Personalization Products. University of the Thai Chamber of Commerce:ม.ป.ท. 2025.