Sumeth Ngamcharoen และ Rawida Wiriyakitjar; Piraphong Foosiri; Chanatip Lekhskul. (2025) The Impact of Brand Experience on Repurchase Intention: Exploring the Roles of Mediation and Moderation in Thai Skin Care Market. <i>Journal of Family Business and Management Studies</i>, <i>17</i>(2), 145-168.Sumeth Ngamcharoen และ Rawida Wiriyakitjar; Piraphong Foosiri; Chanatip Lekhskul. "The Impact of Brand Experience on Repurchase Intention: Exploring the Roles of Mediation and Moderation in Thai Skin Care Market". Journal of Family Business and Management Studies 17 (2025):145-168.Sumeth Ngamcharoen และ Rawida Wiriyakitjar; Piraphong Foosiri; Chanatip Lekhskul. The Impact of Brand Experience on Repurchase Intention: Exploring the Roles of Mediation and Moderation in Thai Skin Care Market. University of the Thai Chamber of Commerce:ม.ป.ท. 2025.