Nonthachai Thongyothin และ Piraphong Foosiri; Rawida Wiriyakitjar; Chanatip Lekhskul; Petch Paniangvait; Charoonpan Siriwetchadarak. (2024) The Impact of Brand Personality and Customer Satisfaction on Behavioral Factors and Brand Perception on Brand Loyalty in Thai Furniture Shops. <i>Journal of Family Business and Management Studies</i>, <i>16</i>(2), 147-168.Nonthachai Thongyothin และ Piraphong Foosiri; Rawida Wiriyakitjar; Chanatip Lekhskul; Petch Paniangvait; Charoonpan Siriwetchadarak. "The Impact of Brand Personality and Customer Satisfaction on Behavioral Factors and Brand Perception on Brand Loyalty in Thai Furniture Shops". Journal of Family Business and Management Studies 16 (2024):147-168.Nonthachai Thongyothin และ Piraphong Foosiri; Rawida Wiriyakitjar; Chanatip Lekhskul; Petch Paniangvait; Charoonpan Siriwetchadarak. The Impact of Brand Personality and Customer Satisfaction on Behavioral Factors and Brand Perception on Brand Loyalty in Thai Furniture Shops. University of the Thai Chamber of Commerce:ม.ป.ท. 2024.