Babatunde Musiliu Abina และ Oluseyi Ajayi. (2023) SERVICE QUALITY AND CUSTOMER SWITCHING BEHAVIOUR IN NIGERIAN MOBILE TELECOMMUNICATIONS SECTOR. <i>Journal of Family Business and Management Studies</i>, <i>15</i>(2), 133-154.Babatunde Musiliu Abina และ Oluseyi Ajayi. "SERVICE QUALITY AND CUSTOMER SWITCHING BEHAVIOUR IN NIGERIAN MOBILE TELECOMMUNICATIONS SECTOR". Journal of Family Business and Management Studies 15 (2023):133-154.Babatunde Musiliu Abina และ Oluseyi Ajayi. SERVICE QUALITY AND CUSTOMER SWITCHING BEHAVIOUR IN NIGERIAN MOBILE TELECOMMUNICATIONS SECTOR. University of the Thai Chamber of Commerce:ม.ป.ท. 2023.