Alisa Sony และ David L Ferguson. (2022) Delivering Value to Generation Z: Uncovering Channel, Pricing, and Advocacy Preferences Within Thailand. <i>Journal of Family Business and Management Studies</i>, <i>14</i>(1), 75-96.Alisa Sony และ David L Ferguson. "Delivering Value to Generation Z: Uncovering Channel, Pricing, and Advocacy Preferences Within Thailand". Journal of Family Business and Management Studies 14 (2022):75-96.Alisa Sony และ David L Ferguson. Delivering Value to Generation Z: Uncovering Channel, Pricing, and Advocacy Preferences Within Thailand. University of the Thai Chamber of Commerce:ม.ป.ท. 2022.