Akawit Pongtarinpat และ Sirirat Kosakarika. (2021) THE MARKETING MIX (4C'S) AFFECTING THAI TOURISTS' INTENTION TO VISIT BANG SAEN DISTRICT, CHONBURI PROVINCE. <i>UTCC International Journal of Business and Economics</i>, <i>13</i>(1), 187-198.Akawit Pongtarinpat และ Sirirat Kosakarika. "THE MARKETING MIX (4C'S) AFFECTING THAI TOURISTS' INTENTION TO VISIT BANG SAEN DISTRICT, CHONBURI PROVINCE". UTCC International Journal of Business and Economics 13 (2021):187-198.Akawit Pongtarinpat และ Sirirat Kosakarika. THE MARKETING MIX (4C'S) AFFECTING THAI TOURISTS' INTENTION TO VISIT BANG SAEN DISTRICT, CHONBURI PROVINCE. University of the Thai Chamber of Commerce:ม.ป.ท. 2021.