Piyanart Junkrachang และ Tarittawan Chareanporn;Pornpimol Chaisanit;Proychai Klakayan. (2021) FOOD STORYTELLING IN CHEFS' TABLE: CREATING A COMPETITIVE ADVANTAGE OF THE RESTAURANT BUSINESS. <i>UTCC International Journal of Business and Economics</i>, <i>13</i>(1), 167-186.Piyanart Junkrachang และ Tarittawan Chareanporn;Pornpimol Chaisanit;Proychai Klakayan. "FOOD STORYTELLING IN CHEFS' TABLE: CREATING A COMPETITIVE ADVANTAGE OF THE RESTAURANT BUSINESS". UTCC International Journal of Business and Economics 13 (2021):167-186.Piyanart Junkrachang และ Tarittawan Chareanporn;Pornpimol Chaisanit;Proychai Klakayan. FOOD STORYTELLING IN CHEFS' TABLE: CREATING A COMPETITIVE ADVANTAGE OF THE RESTAURANT BUSINESS. University of the Thai Chamber of Commerce:ม.ป.ท. 2021.