Ponpavi Yoopetch และ Parani Yoopetch;Chanin Yoopetch. (2021) THE EFFECTS OF ELECTRONIC WORD-OF-MOUTH (EWOM), PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND PERCEIVED RISK ON ONLINE HOTEL BOOKING APPLICATION LOYALTY OF YOUNG CONSUMERS. <i>UTCC International Journal of Business and Economics</i>, <i>13</i>(1), 153-166.Ponpavi Yoopetch และ Parani Yoopetch;Chanin Yoopetch. "THE EFFECTS OF ELECTRONIC WORD-OF-MOUTH (EWOM), PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND PERCEIVED RISK ON ONLINE HOTEL BOOKING APPLICATION LOYALTY OF YOUNG CONSUMERS". UTCC International Journal of Business and Economics 13 (2021):153-166.Ponpavi Yoopetch และ Parani Yoopetch;Chanin Yoopetch. THE EFFECTS OF ELECTRONIC WORD-OF-MOUTH (EWOM), PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND PERCEIVED RISK ON ONLINE HOTEL BOOKING APPLICATION LOYALTY OF YOUNG CONSUMERS. University of the Thai Chamber of Commerce:ม.ป.ท. 2021.